Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

Town Hall
On the Call: McClatchy CEO Gary Pruitt
BusinessWeek
CEO Gary Pruitt touched upon the company's efforts to strike the right balance between online advertising and reader fees during a Thursday conference call ...
McClatchy profit down 83 percent, ad sales fallReuters
McClatchy's second-quarter profit declinesSacramento Bee
McClatchy Reports Second Quarter 2010 EarningsMarketWatch (press release)
Poynter.org -News & Observer -Bizjournals.com
all 178 news articles »

Bogusky Turns Back on Career as Advertising Fails to Reveal Deeper Truth
Bloomberg
Alex Bogusky, former creative director of Crispin Porter & Bogusky advertising agency. ...

and more »

Marvel Issuing Takedowns Over Thor Trailer; Hey Marvel: Trailers Are Advertising
Techdirt
The whole idea of it is to act as advertising for the movie and get people more interested in seeing the movie. And having people put it online for you ...

and more »

Volt Advertising Likely to Go After Nissan's Leaf
AdAge.com (subscription)
But the similarities end there, and consumers can expect the advertising to play up the differences. GM, for example, will likely attempt to convey a sense ...

and more »

The Business Insider
What earnings reports have revealed about ads
BusinessWeek
July 16: Gannett Co., the largest US newspaper publisher, shows signs it's moving closer to ending a 3 1/2-year slump in print advertising, though it still ...
Microsoft plans to protest Yahoo Japan-Google partnershipWashington Post
Microsoft Will Try to Block Google-Yahoo Japan DealPC World
Japanese editorial excerptsNewsyStocks.com
CNET -Motley Fool
all 63 news articles »

Should Food Advertising to Children Be Restricted?
New York Times
Once again, the food industry objects to tougher advertising standards. It claims its own voluntary guidelines are sufficient to protect public health, ...

Belo 2Q Profit Doubles On Ad Demand, Cost Cuts
Wall Street Journal
s (BLC) second-quarter profit almost doubled on strength from advertising revenue and cost cuts, while results came in just below analysts' expectations. ...
Belo Sees 13% Rise In Local RevsMediaPost Publications
Television Company Belo Corp. (BLC) Reports Results for Second Quarter 2010PR Newswire (press release)
A.H. Belo loses less in 2Q but ad revenue is downLas Vegas Sun
paidContent.org
all 21 news articles »

Mediaset 2Q Pft Up On Advertising Spending Growth
Wall Street Journal
MI), Italy's largest private broadcaster, said Thursday that second-quarter net profit jumped 23% as advertising spending returned to growth in its core ...
Mediaset First-Half Profit Rises 34% on Increased AdvertisingBusinessWeek
Mediaset net jumps on ad recovery, sees more growthReuters

all 20 news articles »

Present at the Birth of Modern Advertising
Wall Street Journal
In the nascent days of advertising, in the first half of the 20th century, no one was more successful—or more influential—than Albert ...

and more »

Christian Science Monitor
Privacy issues hit Facebook again
Christian Science Monitor
Facebook CEO Mark Zuckerberg speaks during a session at the Cannes Lions 2010 International Advertising Festival in Cannes, June 23. ...

and more »

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