The Benefits of Specific Advertising

The great Claude Hopkins (Author of Scientific Advertising) once said, "Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever." To say, "Best in the world," "Lowest price in existence," etc. are at best simply claiming the expected. But superlatives of that... Read More

5 Newspaper Advertising Myths Revealed

What I'm about to reveal are myths that most people think are 'true.'They seem set in stone yet they are deadly to the advertiser.I'm certain you'll be surprised. Certainly you may even doubt what I reveal to you. But I've discovered that these myths must *NEVER* be followed - unless... Read More

Radio and Television Ads: Clever Vs. Annoying

Ever heard or seen a radio or television commercial that you really liked and actually looked forward to hearing or seeing again only to be assaulted by another one so annoying it made you want to heave your radio or television out the window?What makes one commercial so enjoyable while... Read More

Seven Ways to Waste Your Money on Yellow Pages Advertising

Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their marketing... Read More

The Graphic Problem

Digital printing has revolutionized the sign industry. Current printers can reproduce an image at 1440 dpi (dots per inch) at virtually any size. But they are worthless if the original image is of low resolution. We define resolution using pixels. A pixel is commonly thought of as the smallest individual... Read More

How to Write Ads that Increase Your Business

I caught myself wracking my brain over what kind of article I should write for newspapers that would be useful to business people. It struck me that I was making a solid effort to get into the mind of my target market. It also struck me that this is the... Read More

Direct Response Advertising; Radio vs TV

Radio advertising vs. television advertisingMany new advertisers assume that they should start on radio and "move up" sometime later to TV. I find that the road is usually smoother when it is taken in the other direction. TV can usually produce more immediate calls and instant prospects than radio and... Read More

Add More Pizzazz To Your Ad For More Profits

I recently completed a Marketing Makeover for an Ad that wasn't generating results for the owner of a Piano Tuning Business.Here is the original ad:======================================== A BETTER PIANOA well tuned and adjusted piano is a beautiful instrument. It is a joy to play and listen to. Each string... Read More

Should Your Small Business Hire an Advertising Agency?

So, you own a small business, sales are down and you've come to the conclusion you need to start advertising. Questions: Where do I advertise, how much do I spend and do I need the help of an advertising agency?The answer to this question is really very simple. If you... Read More

How Much Money Do I Need to Spend on Advertising?

Q: I've never really done much advertising for my business; I've always relied on networking and word-of-mouth. Now I'd like to launch a small campaign, but I'm frightened it will cost a lot of money. How can I figure out where to start?A: The first thing you must do is... Read More

SVnetwork Launches Performance Brand Advertising Site Reaching Over 80 Million ...
MarketWatch (press release)
SVnetwork's unique brand advertising platform charges advertisers only when a consumer has engaged with their brand, as opposed to per impression. ...

and more »

Impact Media (blog)
Amazon Outspends eBay on Google Advertising in June
Auctionbytes
Advertising Age magazine published details from an internal Google document, though it did not explain how it had obtained the document. ...
Apple Spent Nearly $1 Million on Google Search Advertising in JuneMac Rumors
What Are BP, Apple, Amazon, and Others Spending on Google Advertising?Fast Company
Here's How Much Big Companies Spend Advertising On Google SearchThe Business Insider
Softpedia -Afterdawn.com -Vertical Leap News (press release)
all 43 news articles »

Austin American-Statesman
Bill White says cutting Texas' 'whole other country' tourism ads would save ...
Dallas Morning News
The Democrat recently said he would ax money for such advertising as one way to save the state money. "There are certain things we ought to take a machete ...
The Brief: Top Texas News for Sept. 7, 2010Texas Tribune (blog)
White calls for end to program to lure touristsDallas Morning News

all 31 news articles »

A Pitched Battle Over Bedbugs in Online Search Advertising
New York Times
In the battlefield of search advertising, finding success is not easy. “The competition is fierce,� said Bill Carlson, 44, whose Web site, Bed-Bug.net, ...

and more »

CBC.ca
Craigslist voluntarily shuts down sex section advertising prostitution and ...
Examiner.com
Just this week we heard that Atlanta is one of the world's top havens for pimps who sell young girls between the ages of nine to nineteen in a sadistic ring ...
Editorial: World's oldest profession goes virtualDelaware County Daily Times
Craigslist acts over adult advertisementsFinancial Times
Craigslist Abandons Adult Services... for Good?PC Magazine
Washington Post -Wall Street Journal -CBS News
all 1,428 news articles »

TopNews New Zealand
Campbell Launches "It's Amazing What Soup Can Do" Ad Campaign to Promote ...
MarketWatch (press release)
This marks the first time Campbell has used a unifying advertising theme to promote all of its major soup brands. "We reviewed 60 years worth of advertising ...
Campbell Soup Company plans marketing driveWarc

all 14 news articles »

Subaye, Inc. to Present at the Rodman & Renshaw Annual Global Investment ...
MarketWatch (press release)
Subaye, Inc. is a leading outsourced marketing services provider in China engaged in online video advertising and cloud computing business solutions. ...
KACHING KACHING to Present at Rodman & Renshaw Annual Global Investment ConferenceMarketWatch (press release)
Universal Travel Group to Present at the Rodman & Renshaw Annual Global ...PR Newswire (press release)

all 237 news articles »

IntoMobile (blog)
Factoring Location into Advertising
Connected World Magazine
Whether it's through ads on television or radio, billboards on the side of the road, or even subtle product placements all around us, advertising has become ...
Marketers wary of location-based adsbrand-e.biz
US Location-Based Ad Market: $1.8B in 2015GPS Business News
ABIResearch: Location based spend to top $1.5 billion in 2015BizReport
IntoMobile (blog)
all 5 news articles »

ClickZ News
What Advertising Strategies Work With Social Apps?
ClickZ News
Are you thinking about how you can annoy people less and be more effective with your advertising? If not, start paying attention, because your competition ...
Marketing Fanciful Items in the Lands of Make BelieveNew York Times

all 3 news articles »

CLEAR CHANNEL OUTDOOR HOLDINGS IS AMONG THE COMPANIES IN THE ADVERTISING ...
Zacks.com
Sep 07, 2010 (SmarTrend(R) News Watch via COMTEX) -- Below are the top five companies in the Advertising industry as measured by beta. ...
Focus Media Holding is Among the Companies in the Advertising Industry With ...Comtex Smartrend
Focus Media's Q2 revenue rises 27% to US$158.2 mlnChina Knowledge Online

all 6 news articles »

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