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11 Things You MUST Know Before Hiring a Copywriter!
If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More
Kick-Start Your Juices
Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More
Can Honest Copywriting Succeed?
I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More
3 Reasons why Content is Still King
Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More
Fill Your Readers with Confidence
Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More
The Write Way To Grow Your Business
Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More
Step One for Copywriters: Understand WHAT to Say
Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More
Welcome Informed Criticism of Your Work
When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More
Dont Be Satisfied With Your First Draft
Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More
Four Things Every Web Site Headline Must Do
As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More
PR Web (press release)
PR Web (press release)
Bruce Clay Australia has introduced a new Copywriting for the Web and SEO training course to debut on the 25th of August in Sydney. ...
and more »
Kansas City Star
A lot of it is Copywriting 101-level fare; a far cry from AP's no-nonsense journalism, but even the most recalcitrant newshound will admit that writing for ...
and more »
Benzinga
... invitations and announcements, holiday cards, calendars, creative design services, copywriting services, direct mail services, promotional gifts, ...
and more »
Search Engine Journal
Search Engine Journal
Tools like Google's Adwords KeyWord Tool, BlogPulse and Wordtracker are good for discovering what topics are trending for Copywriting inspiration. ...
24-7PressRelease.com (press release)
... affiliate marketing, display advertising, online pr and copywriting along with an existing client base which includes many major household brand names, ...
If search is a branding platform, where's the evidence?New Media Age (subscription)
all 3 news articles »
PR-USA.net (press release)
“Freelance copywriters are in big demand right now, so we want to help people taking our copywriting course to get up and running as quickly as possible so ...
and more »
PR Web (press release)
American Writers & Artists Inc. to provide copywriting institute and job fair in Delray Beach, FL, November 3-6, 2010 “I landed my first paid copywriting ...
PR-CANADA.net (press release)
A Boston-based copywriting firm, The Hired Pens, reduced proofreading costs and increased its ability to meet the tightest of deadlines by relying on the ...
PR Newswire (press release)
... affiliate marketing, display advertising, online pr and copywriting along with an existing client base which includes many major household brand names, ...
and more »
New York Daily News
Entertainment and Showbiz! (blog)
Then Peggy has a new partner-in-copywriting, Joey. And Betty has no intentions to move out of the house she and Don used to share. ...
'Mad Men' season premiere review: 'Stop telling me what to do. I know what you ...Entertainment Weekly
MAD MEN (Season Four)Multichannel News
all 588 news articles »
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Grammatical Mistakes DONT Sell
When you receive a sales letter with typos or grammar... Read More
When Panic Attacks Writers
If you write for a living, you deal with deadlines.... Read More
Can Anyone Succeed as a Freelance Copywriter?
This is a question that can be answered in a... Read More
Making Your Purpose Your Business Step #4 - Organizing & Developing Online Content
If you have done your homework then you are ready... Read More
Writing Benefit-Driven Web Copy ? 4 Steps to More Sales
You've identified the benefits you offer your customers, but how... Read More
How To Get Started With A Career In Copywriting
Careers in copywriting are booming. Could it be that the... Read More
What a Ghostwriter Can Do for You
Do you ever have brilliant ideas for articles, books or... Read More
The Truth About Negative Commands (Dont Read This!)
Everyday when I read promotional emails and advertisements, or listen... Read More
10 Tips for Writing Effective Web Copy
On the Internet programmers and designers rule, not the writer.... Read More
How You Can Find Freelance Children?s Writing Positions That Will Last
Freelance children's writing positions are always advertised. Rather, the schooling... Read More
Top 8 Techniques - Secrets - Create Ad Copy For Your Business To Sky Rocket
Perhaps the most important benefit in the material that follows... Read More
7 Formulas for Articles That GET READ!
Many of us have been asked to write an article... Read More
How to Make the Most of Your Website Copywriter
Many people feel uncertain when dealing with copywriters. Like any... Read More
Help, Help, Help, Sell
Here's a fundamental difference between copywriting offline and copywriting for... Read More
13 Steps to a Slippery Slope Online Sales Letter
Many of the solo professionals whom I coach are people... Read More
8 Tips for Writing Headlines that Grab Attention (and Keep Prospects Reading!)
Effective headlines make all the difference in whether your prospect... Read More
The Write Way To Grow Your Business
Hone your writing skills to project a more professional business... Read More
Write Benefits in Your Headlines to Deliver the Dream!
When you create headlines, do you put benefits into your... Read More
A Copywriting Lesson from Dr. Seuss
Looking for inspiration for your next marketing communication? Try the... Read More
11 Things You MUST Know Before Hiring a Copywriter!
If you're considering hiring copywriting help for your next brochure,... Read More
Quotations as Expressions in Life
Quotations are expressions, usually in the spoken form or in... Read More
The Biggest Mistake Copywriters Make
Most of the sales pieces people ask me to rewrite... Read More
5 Ways to Instantly Improve Your Copy
1. Isolation technique It doesn't matter how good your... Read More
Discover Your Creativity
You have a choice. Do you want to be constructive... Read More
Four Simple Steps to Improve Your Sales Copy
You know what it's like, you're reading the sales material... Read More
Dog Training Advice
Subtle Emotion - The Key To Copy That Works
Say the word "emotion" to a man, and he'll immediately... Read More
Long Copy vs. Short Copy? If You?re Still Debating This, You?re Missing The Point!
I've seen this ongoing debate debate jump up again recently... Read More
Its Not What You Say But How You Say It
Copy is all about words. Or is it?Copy is about... Read More
The Second Most Important Element of Your Ad... after the Headline
Hi {FIRSTNAME Friend},Next time you're flicking through your local newspaper,... Read More
How to Hold Peoples Interest throughout those Long Copy Sales Letters
People tend to read your ads and sales letters in... Read More
How To Write Direct Mail That Really, Really Works!
So, you have something you want to sell. It may... Read More
Fundraising Letters: Where To Find Creative Ideas For Your Appeals
How do you make your fundraising letters creative and fresh... Read More
Help, Help, Help, Sell
Here's a fundamental difference between copywriting offline and copywriting for... Read More
Five Steps To Online Copywriting Success
One of the most important priorities of evey online business... Read More
How To Personalize Your Headlines For Increased Profits!
Personalizing your headlines to your target audience can significantly improve... Read More
42 Deadly Ad Copy Sins That Ive Made
I have read thousands of ad copies online and offline... Read More
Copywriter Trick Unveiled: How to Write Better Copy Faster
"Talent alone cannot make a writer. There must be a... Read More
Writing For Sex Markets
Many professional freelancers will go their entire career without ever... Read More
Are You Making These Press Release Mistakes?
You've done it. Gotten that press release written. Now you're... Read More
A Free Lesson On How To Easily Write Ads That Are Guaranteed To Make You Money
COPYWRITINGAfter determining what we are going to sell, the next... Read More
How To Test The Body Of Your Sales Copy For Weaknesses
Your sales copy is the life source of your business.... Read More
Freelance Writers: Double Your Income
Freelance writers are a strange group of people when it... Read More
Art Of Writing Profitable Classified Ads
The art of writing profitable classified adsEverybody wants to make... Read More
Power Keys To Writing Power-Packed Marketing Copy
In order to maximize your sales efforts and fully seize... Read More
Increase Freelance Sales With an Online Resume!
Freelancing is a competitive business, especially in today's fast-paced, e-focused... Read More
A Copywriters Rant: Either You Get it, Or You Dont
Today I am having a rant inside of my own... Read More
Top 10 Ways For Copywriters To Overcome Writers Block
We all know that words have the power to persuade,... Read More
The One Word Every Prospect Craves
It's arguably the most important word in the copywriter's arsenal.... Read More
Copywriting Secrets Of Indias Mystics
Hi everyone,Been ruminating on this one for a little while... Read More
Give Me $1 And Ill Have A Powerful Marketing Weapon
One of my most powerful marketing weapons costs me less... Read More
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