In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

CVS Caremark Drug-Benefit Turnaround Tied To Sharper Marketing
Wall Street Journal
(CVS) is bouncing back from a rocky "selling season" last year that led to billions of dollars in lost accounts, thanks to a honed marketing message and ...

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ESPN (blog)
Northwestern starts major marketing push
ESPN (blog)
It's why Thursday's announcement that Northwestern will launch its first-ever major marketing campaign for athletics is long overdue. ...
Northwestern Announces Wide-Ranging Athletics Marketing CampaignNUSports.com
Northwestern to market Wildcats sportsChicago Tribune (blog)

all 6 news articles »

BP Reports `Significant Bounceback' in U.S. Refining, Marketing Operations
Bloomberg
BP Plc reported a “significant bounceback� in its US refining and marketing operations in the second ...

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Bleacher Report
The MLS Marketing Crisis
Bleacher Report
However, the whole marketing strategy of promoting the MLS has fallen flat. Yes, American soccer has substantial obstacles to overcome, most importantly ...

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International Drug & Explosives Detection Company IDenta Corp. Updates US ...
MarketWatch (press release)
We expect other retail marketing opportunities to follow." Since 2003, IDenta Corporation has been recognized as a worldwide leader in the development of ...

and more »

Oshtemo's Marketing Technology Service wants to help with Kalamazoo River oil ...
Michigan Business Review - MLive.com
The company, Marketing Technology Service, says its prototype fabrics are capable of soaking oil off the Kalamazoo River and wiping it from animals that ...

and more »

TeleNav Expands Its Leadership Team, Adds a VP of Marketing and a VP of ...
MarketWatch (press release)
As vice president of marketing, Dariusz Paczuski is responsible for corporate, channel and consumer product marketing as well as mobile advertising and ...

and more »

Craft-beer makers get crafty with marketing
Philadelphia Inquirer
By Joe Sixpack CRAFT-BEER drinkers are falling prey to the same mindless "lifestyle marketing" that they reject in mainstream beer. ...

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Amplicare's Mobile Companion Delivers Key Home Care Marketing Functionality ...
PR Newswire (press release)
BIRMINGHAM, Ala., July 30 /PRNewswire/ -- Amplicare, a market leader in web-based Hospice, Home Health and Skilled Nursing applications for marketing ...

and more »

Office 2011 Video Shows New Features, Marketing Challenge
InformationWeek (blog)
The video also unwittingly demonstrates the difficulties companies have in marketing product upgrades. The video features employees in Microsoft's Macintosh ...

and more »

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